How to connect Facebook to shopify?

How to connect Facebook to shopify?
Maxwell Reed

Maxwell Reed

May 30 2023


Link Facebook to Shopify with the Sales Channel in Shopify. Log in to admin dashboard, go to Sales Channels, search for 'Facebook' in Shopify app store, install the app and follow the setup process.

To link Facebook to Shopify, use the sales channel within Shopify. Here is a step-by-step guide on how to set it up:

  1. To get started, log in to your Shopify admin dashboard.
  2. Go to the "Sales Channels" section on the left-hand side.
  3. Click on the “recommended sales channel”, and then click on the “Shopify app store” below.
  4. To start the setup process, search for "Facebook".
  5. Install the "Facebook & Instagram" web app.
  6. Click on "Start Setup" and follow the process.
  7. Click on ”Connect your account” and sign into your Facebook account.
  8. Follow the prompts to install.
  9. Once you are connected, you will need to configure your Facebook sales channel settings and add your business assets.
  10. Check the Term and conditions and then click "Submit for review".
  11. Shopify will automatically link your Facebook account to your Shopify store.

That's it! You have successfully linked Facebook to Shopify. Remember to update your Shopify store and product catalog regularly to ensure that the information displayed on Facebook is accurate.

Maxwell Reed


Maxwell Reed

Maxwell Reed a growth engineer is helping online stores with insights and recommendations to help implement conversion rate optimisation tactics.