LEGO shows us an alternative tactic to deal with stock outs

LEGO shows us an alternative tactic to deal with stock outs
Jing Liu

Jing Liu

April 27 2023

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LEGO practices backordering and "Back in Stock" alerts to prevent stockouts and maximize conversions. With backordering, customers can still purchase even when out of stock. With "Back in Stock" alerts, customers will be notified when a product

Looking for more solutions to deal with stockouts? Here is something you can learn from LEGO:

Super Mario 64 Question Mark Block available for both backordering and back in stock alert
Super Mario 64 Question Mark Block available for both backordering and back in stock alert

LEGO practices this tactic by letting their customers place backorders on out of stock products that is expected to be restocked in the near future. But of course LEGO also practices the traditional "Back in Stock” alert in the same product listing. Because what's better than one tactic to improve conversions? Two!

Wanna do the same on your Shopify Store?

Backordering

1. Go to your Shopify Admin and edit the code under product.liquid.

2. Add in a backorder bottom and allow customers to continue purchasing even when out of stock in your Shopify settings.


{%- if product.selected_or_first_available_variant.available -%}
{{ 'products.product.add_to_cart' | t }}
{%- else -%}
{{ 'products.product.sold_out' | t }}
{%- endif -%}

Back in Stock Alerts

To do backordering, your store's inventory management has to be A-game. Back in Stock Alerts is the easier option that is more commonly practiced in online stores.

1. Install Konigle on your Shopify store.

2. Under improve conversions strategy, implement ‘Send back in stock alerts’ tactic.

In conclusion, by implementing backordering, it can increase the value of the product in customers’ eyes. After all, if your product is worth it, they'll be happy to wait. So don't miss out on potential sales and customer loyalty – consider implementing backorders for your out-of-stock items!

Jing Liu

Author

Jing Liu

Jing Liu has experience in procurement and inventory optimisation and researches and writes about ways to prevent dead stock and improve profitablity.