The problem with most online store selling apparels is the inability for interested customers to try on the products to see how they fit on them. Sometimes, a sizing chart simply isn't enough. Lenskart identified this problem and took it a step further. What exactly did they do?
They relied on technology and provide a “3D try on” feature for visitors to try on their eyeglasses virtually. All visitors have to do is simply enable camera access on the site and they can now visualise for example, how the “John Jacobs” will look like on them.
With this feature, it removes the barrier that usually exists between online shoppers and stores and results in increased willingness and likelihood to convert into a customer. Therefore with the user experience made better, it leads to an increase in conversions as well.