Rebecca Minkoff’s Waitlist tactic to improve conversions

Rebecca Minkoff’s Waitlist tactic to improve conversions
Maxwell Reed

Maxwell Reed

April 26 2023

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Skyrocket your product launch with Rebecca Minkoff's Back in Stock alerts implementation with a twist!

Feeling unsure of customers’ demand for your new products? Well, you could steal Rebecca Minkoff’s waitlist tactic! Here’s how:

Instead of a boring “Notify me” back in stock button, Rebecca Minkoff implemented a "Join the Waitlist" button. By letting customers know when the product will be launched, they build anticipation and excitement. And when interested buyers join the waitlist, they'll be the first to know when the product is launched.

How can you implement this in your store?

  1. Create a "Coming soon” automatic collection page through your Shopify admin.
  2. Install Konigle on your Shopify store.
  3. Use the Bulk Price Editor tool to add product tags i.e. “coming soon” in bulk.
  4. Set product quantities to '0' and deselect ‘Continue selling when out of stock'.
  5. Enable Konigle's Back in Stock Alerts tool and follow the guide to add a 'Join Waitlist’ button.

It's a win-win for both parties involved - customers get what they want and the business gets to expand their email list and increase their chances of high sales at launch. Don't miss out on this game-changing tactic to boost your conversions!

Maxwell Reed

Author

Maxwell Reed

Maxwell Reed a growth engineer is helping online stores with insights and recommendations to help implement conversion rate optimisation tactics.