A product comparison table displays a selection of similar products and provides a basic overview of their characteristics, highlighting their main features. This facilitates decision-making by allowing customers to focus on product similarities and differences without having to delve into technical specifications. Product comparison tables are typically used when making purchases that involve difficult decisions. This is especially true for expensive goods with complex features such as a Samsung phone.
Samsung provides a product comparison tool that lets potential customers to compare up to 3 phones out of the plethora of models Samsung carries. As seen in the image above, potential customers can quickly view and compare various features i.e. battery, storage, etc. between 3 different phones in a single glance.
This improves the user experience as the table not only reduces the amount of work potential customers have to do to compare data but more importantly provides real value by simplifying the decision making process. Hence when used properly, a product comparison table can become an important tool for conversion generation.