Popups can be an effective growth tactic for online stores if done strategically. Offer discounts in exchange for email/phone number, keep popups simple with a call to action, and use retargeting to re-engage customers. See how
Let's face it, most popups suck. They increase drop off rate and slow down your online store. However, if done strategically can be an effective growth tactic for your online store!
Here's the growth tactic: Offer a discount coupon in exchange for an email or phone number.
Once you get visitors to your online Store, show a pop up offering a discount coupon in exchange for their email or phone number. Once, you have their contact information, you can then send them marketing material regularly until they opt out.
See how ablecarry.com implements the exit intent pop up on their store:
Notice how they wait for a certain time for a visitor to browse their website before an exit intent pop up appears. This delay improves the overall user experience and website speed. In addition, the pop up is kept simple with just a photo showing perhaps their best selling product with a call to action - get a 10% discount off first order in exchange for some personal information. It is simple yet effective!
If you implement a retargeting campaign and target those who have seen the pop up, it gives you an opportunity to better re-target customers that are more likely to buy.