Charles & Keith online exclusives
![Charles & Keith online exclusives](https://cdn.konigle.com/feed/banners/2023/7/charles-keith-online-exclusive-v1688957617.jpg)
July 10 2023
Charles & Keith is a Singaporean fashion brand offering shoes, bags, accessories, and jewelry for work and life. Online exclusives, are used to increase sales, save on inventory costs, and even test new products.
CHARLES & KEITH is a Singaporean women fashion brand that sells – shoes, bags, eyewear, accessories and costume jewellery – for both life and work. They have multiple physical retail stores alongside their online store, Charles & Keith makes use of Online Exclusives as their unique selling point to differentiate themselves from their competitors and further boost sales.
![](https://cdn.konigle.com/images/2023/charles-and-keith-online-exclusive--v1688957523.jpg)
The ‘Rubina Slingback Mary Jane Pumps’ is an example of a product that is only available on Charles & Keith's online store. By doing so, this brings about multiple benefits such as:
- Increased sales as online exclusives are available for a limited time only, which creates a sense of urgency amongst customers.
- Saving on inventory costs as it is not needed to stock products in physical stores.
- An opportunity to test new products i.e. gauge customer interest and demand before introducing them to physical stores.