Charles & Keith is a Singaporean fashion brand offering shoes, bags, accessories, and jewelry for work and life. Online exclusives, are used to increase sales, save on inventory costs, and even test new products.
CHARLES & KEITH is a Singaporean women fashion brand that sells – shoes, bags, eyewear, accessories and costume jewellery – for both life and work. They have multiple physical retail stores alongside their online store, Charles & Keith makes use of Online Exclusives as their unique selling point to differentiate themselves from their competitors and further boost sales.
The ‘Rubina Slingback Mary Jane Pumps’ is an example of a product that is only available on Charles & Keith's online store. By doing so, this brings about multiple benefits such as:
Increased sales as online exclusives are available for a limited time only, which creates a sense of urgency amongst customers.
Saving on inventory costs as it is not needed to stock products in physical stores.
An opportunity to test new products i.e. gauge customer interest and demand before introducing them to physical stores.