Copy this product launch tactic from Apple to maximise profits

Copy this product launch tactic from Apple to maximise profits
Maxwell Reed

Maxwell Reed

May 12 2023

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Boost your online store's bottom line by strategically marketing new products. Apple does it by closing their website before launch. Smaller stores can too! Create drafts in Shopify, use the Bulk Price Editor to configure prices and schedule to launch.

To boost your online store's bottom line, it's key to get customers with a strong intent to buy in the virtual door.

Apple's online store prior to a product launch.
Apple's online store prior to a product launch.

Apple shows us how success can be achieved through strategic marketing tactics - they close their website hours before launching new products as an innovative way of creating anticipation and excitement amongst shoppers! The savvy approach certainly pays off when they open back up again; you have lots of eager buyers ready to convert.

Fret not! Smaller stores with meagre marketing budgets can do it too:

  1. Add products to your Shopify store and leave them as drafts so that they would not appear on your store's website.
  2. Install Konigle on your Shopify store.
  3. Configure prices with the Bulk Price Editor tool. And add a ‘valid from’ date to schedule your draft products to become active at a designated time.
  4. Introduce the new product in the upcoming launch with email and SMS outreach campaigns built in the Konigle Bulk Price Editor Tool. The tool allows you to design both email and SMS templates without using other softwares like MailChimp or Klaviyo.
  5. Pro tip: Create scarcity by introducing a small quantity of the product first and let it run out of stock, then use the back in stock alerts tactic to create a waiting list and high purchase intent visitors.
Maxwell Reed

Author

Maxwell Reed

Maxwell Reed a growth engineer is helping online stores with insights and recommendations to help implement conversion rate optimisation tactics.