Crocs Club

Establishing customer loyalty is essential for businesses to remain sustainable and profitable. When a customer becomes devoted to your brand, the probability of repeat purchases increases significantly. A proven approach to customer retention is implementing a loyalty program, and Crocs is an excellent example of a business that has successfully implemented this strategy.

The “Crocs Club” is a Crocs membership program that offers members exclusive offers and perks. As seen above, Crocs Club members get to enjoy an exclusive deal: Free Shipping on Footwear + 40% off Jibbitz Packs. This not only creates a sense of exclusivity and community amongst members but also gives them an incentive to make more purchases now that shipping fee is no longer a consideration, therefore increasing Customer Lifetime Value (LTV).

To join the club, customers have to register for an account with their email. This creates an opportunity for Crocs to expand their email marketing list, which allows them to reach out to more customers leading to an improved conversion rate.

Here's an alternative way to begin building customer loyalty:

1. From your Shopify Admin, go to Customers to add relevant tags for each customers i.e. VIP.
2. Install Konigle to your Shopify store.
3. Go to Settings under Store design, enable Customer based pricing.
4. Next, from your Konigle dashboard go to increase LTV strategy, implement ‘Customer Based Pricing’ tactic.
5. Create new pricing rule to reward your loyal customers based on the tag created in Step 1.
6. Send an email out to said customer group informing them of the exclusive deal.

Alternatively, you can enable the LTV Booster tool also available on Konigle, this tool automatically gives your customer a discount off their second purchase!