Good American always fit
July 24 2023
Online shopping for jeans can be hard, but Good American makes it easier with their Fit Finder quiz. Customers answer 3 simple questions to get a tailored product catalog and a better user experience. This also boosts conversion rate and AOV.
Online shopping for clothing in general is not easy. But, one of the most difficult item of clothing to buy online is jeans due to the inconsistency of sizes and styles available. So how can e-commerce sellers make the process easier and more enjoyable for their customers? Good American, an apparel brand co-founded by Khloe Kardashian built their brand around just this : Always Fit. A key tactic that they use is the Fit Finder for their Good American Jeans.
To find the perfect Good American Jeans, customers have to answer 3 simple questions on their ideal Fit, Stretch, and Wash of jeans before clicking on “See your results".
Customers will then be redirected to a product catalog customised to their preferences based on their answers. These products found here are supposedly more closer related to what the customer is seeking. This tactic makes the customer journey and user experience much more pleasant leading to a more optimised conversion rate.
Finally, incorporating a quiz like the Fit Finder can also help increase the Average Order Value (AOV). Without the Fit Finder feature, customers would have to browse through the general catalog and may only purchase one product because they missed out on jeans that they might have liked. However, with the Fit Finder, the number of products to browse through is narrowed down according to their preferences, increasing the likelihood of them purchasing more than just one product.