Kylie Jenner and other brands use a timed product launch tactic to create anticipation and boost sales. With Konigle on Shopify, you can schedule product launches, set prices, and send notifications to customers with email and SMS outreach campaigns.
Giving your customers details such as date and time of your product launch can be a good tactic to increase sales of the product at launch as it creates awareness amongst customers way before the product is actually available for purchase. This tactic helps increases customer life time value. See how Kylie Jenner does it for her brand:
When Kylie Cosmetics was launching the new Kylash Volume Mascara, they gave information such as the release date and time, April 6th @ 9am pst. This induces anticipation and buzz amongst fans of the makeup brand which is a great way to improve conversions and boost sales!
Selling more to existing customers is always more profitable than acquiring new customers. This timed product launch tactic, helps sell more to existing customers and increase customer life time value boosting profitability.
You too can do a product launch on your Shopify store:
Add products to your Shopify store and leave them as drafts so that they would not appear on your store's website.
Configure prices with the Bulk Price Editor tool. And add a ‘valid from’ date to schedule your draft products to become active at a designated time.
You can notify your customers of the upcoming launch with email and SMS outreach campaigns built in the Konigle Bulk Price Editor Tool. The tool allows you to design both email and SMS templates without needing other softwares like MailChimp or Klaviyo.