Product-led SEO is a powerful content tactic for e-commerce, building trust and improving conversions. Content that showcases products is a great way to get discovered. Oatside is a great example of how to use recipes to demonstrate product versatility,
Product-led SEO is one of the highest impact content tactics for e-commerce. Explaining how a product can help a customer; builds trust and improves conversion. Useful content showcasing your product is one of the only realistic ways for new brands to get discovered, courtesy Search Engines.
Just like Decathlon, Oatside an oat milk brand in South East Asia publishing recipes that readers can make using their products. Creating recipes using your products can show just how versatile your products are. In this case, as Oatside mainly focuses on selling oat milk, they have cleverly provided recipes where oat milk is a key ingredient on their website.
For example, the "Bubble Tea" recipe above requires adding 1/4 cup of OATSIDE Barista Blend Oat Milk to make a cup of Bubble Milk Tea. Providing recipes like this gives readers inspiration for the various ways they can consume oat milk. Therefore, the biggest benefit of creating recipes for your food and beverage brand is that it shows people how they can use your products in different ways, giving them more reasons to keep buying.