As per the latest State of Digital report - Discounts is the one of the top 3 reasons to get consumers to buy from online stores. The other 2 being, free shipping and bundles. Hence, discounts is a sure fire way to boost sales. But what if visitors to your store don’t really discover the discounts available ? Well, Skechers added a offers carousel on to their online store targeted at the buyers looking for a deal. Here's what the shoe brand did:
Upon landing on the Skechers online store, visitors would be able to see all the available offers at one glance when they click on the ‘UP TO 30% OFF YOUR PURCHASE’ blue tab at the bottom. This makes the overall shopping experience more pleasant as potential customers are now able to easily know what offers exist and how to get them by simply clicking to read more. All in all, even this simple feature when used right is able to improve conversion rates of a store.