The Tommy Hilfiger Club Membership - Loyalty Program

The Tommy Hilfiger Club Membership - Loyalty Program
Kiana Johnson

Kiana Johnson

July 10 2023

27
17.2k

Businesses need to build customer loyalty to remain profitable. Tommy Hilfiger does this with their Hilfiger Club program which offers members exclusive perks. Online stores can also build their customer loyalty like Hilfiger.

Building customer loyalty is crucial for businesses to remain sustainable and profitable. This is because when a customer becomes loyal to your brand, the likelihood of repeat purchases increases significantly. One effective customer retention strategy is implementing a loyalty program. A business that practices this tactic well is Tommy Hilfiger.

The Hilfiger Club membership

The Tommy Hilfiger Club Membership Benefits
The Tommy Hilfiger Club Membership Benefits

The Hilfiger Club is Tommy Hilfiger's membership program that gives members exclusive perks such as a first look at their latest drops, members-only products, early access, birthday discounts, etc.

This not only creates a sense of exclusivity and community amongst members but also gives them an incentive to make more purchases, therefore increasing Customer LTV.

The Hilfiger Club membership fees

The Hilfiger Club is a fantastic free membership program that allows you to earn points for your purchases and enjoy exclusive benefits!

As a member, you will have early access to sales, receive birthday rewards, and get special offers.

The best part is, that there are no membership fees associated with joining The Hilfiger Club. It's a win-win!

This is an alternative way on how-to start building customer loyalty:

  1. From your Shopify Admin, go to Customers to add relevant tags for each customers i.e. VIP.
  2. Install Konigle to your Shopify store.
  3. Go to Settings under Store design, enable Customer based pricing.
  4. Next, from your Konigle dashboard go to increase LTV strategy, implement Customer Based Pricing tactic.
  5. Create new pricing rule to reward your loyal customers based on the tag created in Step 1.
  6. Send an email out to said customer group informing them of the exclusive deal.

Alternatively, you can enable the LTV Booster tool also available on Konigle, this tool automatically gives your customer a discount off their second purchase!

Read More: RazerStore Rewards

How to become a member of Tommy Hilfiger?

First of all, it would be great if you could visit the official Tommy Hilfiger website. Once you're there, you can easily find the membership section either in the top menu or at the bottom of the website. Just click on the "Join" or "Become a Member" button and you're all set to start your exciting journey.

Next, you will be prompted to create an account. Provide the necessary information, including your name, email address, and preferred password. Rest assured, your personal information will be securely and confidentially stored.

Once you have successfully created your account, you will gain access to exclusive benefits and privileges.

As a Tommy Hilfiger member, you will be among the first to receive updates on new collections, upcoming sales, and special promotions. You may receive personalized recommendations tailored to your preferences.

Moreover, being a member grants you the chance to participate in thrilling events and collaborations. You may have the opportunity to attend exclusive fashion shows, meet acclaimed designers, and even receive invitations to VIP parties.

Kiana Johnson

Author

Kiana Johnson

Kiana Johnson helps online stores with insights and recommendations to implement Customer Life Time Value improvement tactics