This is how Kylie Cosmetics handles stock outs.

This is how Kylie Cosmetics handles stock outs.

Implement tactic
Jing Liu

Jing Liu

May 9 2023


Kylie Jenner uses back-in-stock alerts with a "Notify me” button to alert customers when an out-of-stock product is back in stock. This boosts sales, provides a positive customer experience, and grows their subscription list.

Even with proper inventory management, short gaps of stockouts are unavoidable. During those times, it is crucial to have a system in place to avoid losing sales. This can be achieve with Back in Stock Alerts. Read on to see how Kylie Jenner implements it on her Shopify store:

For out of stock items such as the Kendall collection lip gloss, Kylie Cosmetics uses back-in-stock alerts with a "Notify me” button so that interested customers can opt in to be notified via Email when the cosmetic product is back in stock. Customers will be alerted and brought back once a product is back in stock. This is a good way to boost sales, provide positive customers experience and grow your subscription list.

Pick up this tactic within minutes, here's how:

  1. Install Konigle on your Shopify store.
  2. In your Konigle dashboard go to improve conversions strategy, implement ‘Send back in stock alerts’ tactic.
  3. Enable the tool and customise how the button would look like on your store i.e. "notify me”

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