Customer acquisition cost (CAC) is the average amount of money spent to acquire a new customer. It is important to reduce CAC in e-commerce as it increases profit margins, helps grow faster, and improves customer lifetime value. read more
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GWP is a marketing tactic where customers get a free gift for buying a product or spending a certain amount. Estée Lauder offers a 7-piece gift worth $165 with any $45 purchase. This increases sales and AOV, and reduces CAC. read more
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Starting an e-commerce business requires knowledge of setting up a store, website design, SEO, driving traffic, conversions, and growing profits. Here is a comprehensive guide on the six major aspects to help you succeed. read more
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Businesses run promos on national holidays to attract customers and boost sales. Levi's Singapore is offering $58 off when customers spend over $230 creating positive associations with national pride, resulting in lower CAC and higher conversions. read more
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Laneige helps customers find the right skincare with a quiz that offers personalized recommendations. After, customers can quickly add the recommended products to their cart and have the option to join their email/text marketing list. This increases conversion rates and read more
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The North Face provides exclusive discounts to students, military personnel, healthcare workers, and first responders. This is beneficial to their brand and provides a significant market opportunity. Replicate this tactic with Konigle! read more
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GWP offers customers free or discounted products when they meet a store's T&C, driving sales & boosting brand awareness. Razer offers a free skin with every purchase of a Razer Blade 14 laptop, increasing conversions & lowering CAC. read more
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