Customer acquisition cost (CAC) is the average amount of money spent to acquire a new customer. It is important to reduce CAC in e-commerce as it increases profit margins, helps grow faster, and improves customer lifetime value. read more
GWP is a marketing tactic where customers get a free gift for buying a product or spending a certain amount. Estée Lauder offers a 7-piece gift worth $165 with any $45 purchase. This increases sales and AOV, and reduces CAC. read more
Starting an e-commerce business requires knowledge of setting up a store, website design, SEO, driving traffic, conversions, and growing profits. Here is a comprehensive guide on the six major aspects to help you succeed. read more
Businesses run promos on national holidays to attract customers and boost sales. Levi's Singapore is offering $58 off when customers spend over $230 creating positive associations with national pride, resulting in lower CAC and higher conversions. read more
Laneige helps customers find the right skincare with a quiz that offers personalized recommendations. After, customers can quickly add the recommended products to their cart and have the option to join their email/text marketing list. This increases conversion rates and read more
The North Face provides exclusive discounts to students, military personnel, healthcare workers, and first responders. This is beneficial to their brand and provides a significant market opportunity. Replicate this tactic with Konigle! read more
GWP offers customers free or discounted products when they meet a store's T&C, driving sales & boosting brand awareness. Razer offers a free skin with every purchase of a Razer Blade 14 laptop, increasing conversions & lowering CAC. read more
