How Impressions Online Boutique grows their email list and lowers CAC.

How Impressions Online Boutique grows their email list and lowers CAC.
Igor Dovgan

Igor Dovgan

May 4 2023

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Pop-ups can be disruptive, but done right they can help expand subscriber list, increase revenue, and create brand loyalty. Impressions Online Boutique uses a 10% discount pop-up to incentivise new visitors to subscribe and increase conversions!

Pop-ups if done wrongly can be disruptive to customers. However, if done right can help expand subscriber list and increase revenue. A well-placed and useful popup should speak to your visitors in a meaningful way. Just look at how Impressions Online Boutique does it:

A 10% discount will be offered to new site visitors in the form of a pop up in exchange for their email
A 10% discount will be offered to new site visitors in the form of a pop up in exchange for their email

When new visitors land on Impressions Online Boutique home page, they will be greeted with this pop-up offering a 10% discount in exchange for their email address. This incentivises new site visitors to subscribe and increases the possibility of conversions therefore contributing to brand loyalty and increased revenue.

Igor Dovgan

Author

Igor Dovgan

Igor Dovgan a digital marketeer, helps research and writes about tactics  that helps online stores implement tactics to reduce Customer Acquisition Costs.