How Impressions Online Boutique grows their email list and lowers CAC.

How Impressions Online Boutique grows their email list and lowers CAC.
Igor Dovgan

Igor Dovgan

May 4 2023

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12.7k

Pop-ups can be disruptive, but done right they can help expand subscriber list, increase revenue, and create brand loyalty. Impressions Online Boutique uses a 10% discount pop-up to incentivise new visitors to subscribe and increase conversions!

Pop-ups if done wrongly can be disruptive to customers. However, if done right can help expand subscriber list and increase revenue. A well-placed and useful popup should speak to your visitors in a meaningful way. Just look at how Impressions Online Boutique does it:

A 10% discount will be offered to new site visitors in the form of a pop up in exchange for their email
A 10% discount will be offered to new site visitors in the form of a pop up in exchange for their email

When new visitors land on Impressions Online Boutique home page, they will be greeted with this pop-up offering a 10% discount in exchange for their email address. This incentivises new site visitors to subscribe and increases the possibility of conversions therefore contributing to brand loyalty and increased revenue.