How Impressions Online Boutique grows their email list and lowers CAC.
![How Impressions Online Boutique grows their email list and lowers CAC.](https://cdn.konigle.com/feed/banners/2023/5/how-impressions-online-boutique-grows-email-list-and-lowers-cac-0fb4d263-v16.jpg)
May 4 2023
Pop-ups can be disruptive, but done right they can help expand subscriber list, increase revenue, and create brand loyalty. Impressions Online Boutique uses a 10% discount pop-up to incentivise new visitors to subscribe and increase conversions!
Pop-ups if done wrongly can be disruptive to customers. However, if done right can help expand subscriber list and increase revenue. A well-placed and useful popup should speak to your visitors in a meaningful way. Just look at how Impressions Online Boutique does it:
![A 10% discount will be offered to new site visitors in the form of a pop up in exchange for their email](https://cdn.konigle.com/images/2023/impressions-pop-up--v1683196147.jpg)
When new visitors land on Impressions Online Boutique home page, they will be greeted with this pop-up offering a 10% discount in exchange for their email address. This incentivises new site visitors to subscribe and increases the possibility of conversions therefore contributing to brand loyalty and increased revenue.