How Impressions Online Boutique grows their email list and lowers CAC.
Igor Dovgan
May 4 2023
Pop-ups can be disruptive, but done right they can help expand subscriber list, increase revenue, and create brand loyalty. Impressions Online Boutique uses a 10% discount pop-up to incentivise new visitors to subscribe and increase conversions!
Pop-ups if done wrongly can be disruptive to customers. However, if done right can help expand subscriber list and increase revenue. A well-placed and useful popup should speak to your visitors in a meaningful way. Just look at how Impressions Online Boutique does it:
When new visitors land on Impressions Online Boutique home page, they will be greeted with this pop-up offering a 10% discount in exchange for their email address. This incentivises new site visitors to subscribe and increases the possibility of conversions therefore contributing to brand loyalty and increased revenue.