Kiehl's is an American cosmetics brand retailer that specializes in skin, hair, and body care products. Aside from that, they provide various services, both online and in store, as a supplementary to help increase conversion rates and Average Order Value (AOV). This is what they're doing:
To cater to their online customers, they have 5 different online services i.e. virtual healthy skin consultation, instant skin reader, etc. These services speeds up the journey of a visitor converting into a customer by providing the means to answer the questions customers usually have “What Kiehl's product is suitable for me?” or “What skin type am I?”.
For instance, the 'Healthy Skin Routine Finder' is a quiz that provides a personalized skincare routine tailored to a customer's preferences and concerns. After answering four questions, the customer will receive their ideal morning and night routine, which they can easily add to their cart, thus increasing the AOV.
Additionally, details of their in store services can also be found online for customers to make reservations before heading down to the physical outlets. Hence, these services sets the brand apart from their competition and boost conversion rates.