Kiehl's skincare services

Kiehl's skincare services
Maxwell Reed

Maxwell Reed

Aug. 16 2023

10.1k

Kiehl's provides online & in-store services to help customers find the right products & increase AOV. These incl. virtual skin consultations, skin readers, personalized skincare routine finder & online store reservations for physical outlets.

Kiehl's is an American cosmetics brand retailer that specializes in skin, hair, and body care products. Aside from that, they provide various services, both online and in store, as a supplementary to help increase conversion rates and Average Order Value (AOV). This is what they're doing:

To cater to their online customers, they have 5 different online services i.e. virtual healthy skin consultation, instant skin reader, etc. These services speeds up the journey of a visitor converting into a customer by providing the means to answer the questions customers usually have “What Kiehl's product is suitable for me?” or “What skin type am I?”.

For instance, the 'Healthy Skin Routine Finder' is a quiz that provides a personalized skincare routine tailored to a customer's preferences and concerns. After answering four questions, the customer will receive their ideal morning and night routine, which they can easily add to their cart, thus increasing the AOV.

Additionally, details of their in store services can also be found online for customers to make reservations before heading down to the physical outlets. Hence, these services sets the brand apart from their competition and boost conversion rates.

Maxwell Reed

Author

Maxwell Reed

Maxwell Reed a growth engineer is helping online stores with insights and recommendations to help implement conversion rate optimisation tactics.