Kylie Cosmetics Compare at Price tactic
April 28 2023
Kylie Cosmetics uses the "compare at" pricing tactic to improve CRO by visualizing savings for customers, making them more likely to purchase and resulting in improved conversions and lowered customer acquisition costs.
See the way Kylie Cosmetics crosses out the original prices and displays the new prices in bold for all their products on sale? This is the ‘compare at’ pricing tactic in action. How does this tactic improve profitability?
When customers can see the prices before and after a discount, the perceived value of a product increases as they will think that they are getting more for a lower price point. In other words, visualizing savings can give customers a positive impression of the deal they are receiving.
Take the Kris collection lip crayon for example. Instead of thinking “I would be spending $22 on this,” customers would shift their mindset to “I'm saving $10 by buying this now.” This increases the likelihood of them making a purchase, resulting in improved conversions and lowered customer acquisition costs, and therefore increased profitability.
You can implement this tactic on your Shopify store by :
1. Installing Konigle on your store.
2. In the Konigle dashboard go to the Pricing power strategy, implement the ‘Add compare at prices to your products’ tactic.
3. Configure prices with the Bulk Price Editor tool.
4. Use the Konigle Bulk Price Editor Tool to create email and SMS outreach campaigns to promote your products. The tool allows you to design and send email and SMS without needing any other marketing automation apps like Klaviyo or MailChimp.