Product bundling is a great way to boost sales, increase AOV, and promote customer loyalty, such as Laneige's 'Bundle, Save, & Glow' promotion which offers customers a 20% discount when they build their own bundle.
Product bundling involves combining several products into a package sold at a discounted price, either as an upsell or cross-sell. It's a great way to boost sales and increase average order value (AOV), while also promoting customer loyalty as they get to try more products at once. An example of a bundling promotion is the one done by Laneige.
Laneige recently offered a 'Bundle, Save, & Glow' promotion, which allowed customers to save 20% when building their own skincare bundle. This offer provides customers with the flexibility to try out Laneige's skin and lip products that are suitable for their skin type at a lower price. If the products work for them, it may result in increased brand loyalty and higher Customer Lifetime Value (LTV).
Furthermore, to enjoy the 20% discount, customers may choose to build a bundle instead of purchasing the products individually. This results in an increased AOV.
Moreover, at the checkout page, customers will be prompted to choose three free samples to add to their cart. The primary objective of offering free samples is to boost sales in the future. By providing customers with a complimentary item, Laneige gives them a glimpse of their product, thereby increasing the likelihood of customers returning for more purchases.