Why do businesses run promotions on national holidays? Well, the answer is simple. National holidays often lead to increased foot traffic and online activities as people have time off work and may be looking for ways to celebrate. Hence, by offering promotions, brands can attract more customers and boost sales during these periods of heightened activity. In view of Singapore's birthday that falls on the 9th of August, Levi's Singapore ran a limited period National Day Promo. Here's what they did:
As it is Singapore's 58th birthday on 9 August 2023, Levi's Singapore is giving their customers $58 off when they spend above $230. In order to hit the minimum requirement and get the $58 discount, customers would be more encouraged to buy more hence increasing Average Order Value (AOV).
Aside from that, running promotions during national holidays can lead to increased brand visibility and create positive associations for brands as they align themselves with the national pride. This can result in lowered Customer Acquisition Costs (CAC) while increasing conversion rates.