Patagonia Provisions

Patagonia Provisions
Maxwell Reed

Maxwell Reed

July 26 2023

20
15.7k

Product-led SEO helps drive organic traffic and growth by explaining a product's value in addressing customer pain points. Recipes, like the one Patagonia Provisions uses, showcase product versatility, making the user journey much more pleasant.

Product-led SEO is one of the highest impact content marketing for e-commerce. Taking a customer-centric approach by explaining how your product can address a customer’s pain point helps build trust and improves conversion. Useful content showcasing your product is one of the more realistic ways for new brands to drive organic traffic to their sites and grow.

Patagonia Provisions, a division of Patagonia selling only food sourced with regenerative practices, publishes recipes that readers can make using their products. When readers see the wide variety of recipes available using Patagonia Provisions’ products, it tells them how versatile the products are.

Various recipe available on the website
Various recipe available on the website
Example of a recipe published
Example of a recipe published

As seen in the recipe above, the "Kimi Werner's Wild Salmon Omelet" requires 1 pack of Patagonia Provisions Wild Sockeye Salmon or Wild Pink Salmon. Other than stating them in bold under ingredients, Patagonia Provisions made it such that readers who were inspired by the recipe were able to easily add those ingredients to cart (highlighted with red box). This makes the overall user journey a smoother one leading to reduced customer acquisition cost (CAC) and increased conversions.

Therefore, by continuously publishing recipes for your food and beverage business, it inspires people with the different ways your products can be used, giving them more reasons to keep buying.

Maxwell Reed

Author

Maxwell Reed

Maxwell Reed a growth engineer is helping online stores with insights and recommendations to help implement conversion rate optimisation tactics.