Samsung Galaxy Product Launch

Samsung Galaxy Product Launch
Kiana Johnson

Kiana Johnson

July 17 2023

15.1k

Samsung offers customers the chance to reserve their new Galaxy phone before launch with a pre-order promotional campaign. Customers receive $50 in Samsung Credits and can benefit from special discounts and offers, creating a sense of exclusivity which can lead to higher engagement

A pre-order allows customers to reserve products before they are officially released. See how Samsung practices this tactic on their upcoming product launch, the Galaxy Z Flip 5 and Z Fold 5:

Samsung has a limited time pre-order promotional campaign for their new Galaxy phone release (happening on 26 July), where customers who place a pre-order online now get $50 in Samsung Credits. By doing so, Samsung is able to generate pre-launch excitement to help build the buzz needed to turn attention into excitement and excitement into sales.

Also, offering special discounts or deals to early adopters i.e. giving customers $50 in Samsung Credits allows them to build a sense of exclusivity that can lead to higher engagement and conversion rates in the process.

Hence, giving customers the choice to place reservations on pre-launched product would help build customer loyalty and encourage repeat business, increasing Customer Lifetime Value (LTV).

Kiana Johnson

Author

Kiana Johnson

Kiana Johnson helps online stores with insights and recommendations to implement Customer Life Time Value improvement tactics