To run a successful online business, focus on increasing profits by growing sales in a sustainable way. Here are 7 strategies that you can implement to grow profitably. read more
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Running a promotion is more than reducing prices; it's an opportunity to build customer trust, drive profitable growth, and increase sales. IKEA is a great example of how to grow trust with every promotion. read more
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Konigle's study found that stores using charm pricing have higher conversion rates and 4% greater revenue than those who don't. It works so well that even Apple uses this pricing tactic! read more
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Price your products competitively with Konigle's Competitor Tracking Tool to attract customers and position your brand like Decathlon. read more
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Winning products are those that help online stores make real money. An example, of such a product is the glowing cotton candy sold at the S.E.A Aquarium in Singapore. read more
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Nike.com gets ~60m visitors/mo, providing valuable lessons in conversion rate optimization tactics. Product photography stands out with a light grey background to put the product in focus, based on scientific evidence that simplicity influences consumer attitude, attention and read more
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Mckinsey and Company found that pricing is key for online stores to increase profits. A 1% price rise, with stable volumes, can generate an 8% increase in profits - far greater than reducing costs or increasing volumes. Price cutting to read more
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