To run a successful online business, focus on increasing profits by growing sales in a sustainable way. Here are 7 strategies that you can implement to grow profitably. read more
Running a promotion is more than reducing prices; it's an opportunity to build customer trust, drive profitable growth, and increase sales. IKEA is a great example of how to grow trust with every promotion. read more
Konigle's study found that stores using charm pricing have higher conversion rates and 4% greater revenue than those who don't. It works so well that even Apple uses this pricing tactic! read more
Price your products competitively with Konigle's Competitor Tracking Tool to attract customers and position your brand like Decathlon. read more
Winning products are those that help online stores make real money. An example, of such a product is the glowing cotton candy sold at the S.E.A Aquarium in Singapore. read more
Nike.com gets ~60m visitors/mo, providing valuable lessons in conversion rate optimization tactics. Product photography stands out with a light grey background to put the product in focus, based on scientific evidence that simplicity influences consumer attitude, attention and read more
Mckinsey and Company found that pricing is key for online stores to increase profits. A 1% price rise, with stable volumes, can generate an 8% increase in profits - far greater than reducing costs or increasing volumes. Price cutting to read more
