Laneige Skincare Quiz
Aug. 10 2023
Laneige helps customers find the right skincare with a quiz that offers personalized recommendations. After, customers can quickly add the recommended products to their cart and have the option to join their email/text marketing list. This increases conversion rates and
Laneige, a South Korean cosmetics brand started in 1994, have since launched countless skincare lines. To help customers who are wondering ‘What skincare do I need’ find out which product is the most suitable for their skin types, Laneige has created a skincare quiz.
As seen in the image above, Laneige has 4 questions for potential customers to answer and find out their skincare needs. After answering these questions, the potential customer is then prompted to sign up to be on the email and text marketing list in order to receive the quiz result. This is a great tactic to improve conversion rates and reduce Customer Acquisition Costs (CAC) whilst expanding their marketing list as a satisfying result means customers are more likely to convert and make purchases..
In addition, Laneige makes it easy for their potential customers to add all relevant skincare products into cart in a click of a ‘Add Routine to Cart’ button which results in an increase in Average Order Value (AOV).