Online stores can improve their SEO and reduce their Customer Acquisition Costs (CAC) by installing Konigle on their Shopify store and enabling the "Resolve Orphan Pages" tool. This will ensure that all the content on the store are indexed on Google. read more

Capture emails and nurture leads to grow your business! Lead nurturing emails are a series of emails sent to potential customers to build relationships, keep them engaged with your brand, and increase sales. read more

Customers can create personal collections of products to buy in the future on IKEA's wishlist, which increases customer LTV, drives more traffic and helps prevent deadstocks. read more

Customer acquisition cost (CAC) is the average amount of money spent to acquire a new customer. It is important to reduce CAC in e-commerce as it increases profit margins, helps grow faster, and improves customer lifetime value. read more

Co-branding or collaborative marketing is a strategy where two brands come together to promote a product. It often involves newsjacking, which is when one of the brands is in the news and they capitalize on it. read more

Pop-ups can be disruptive, but done right they can help expand subscriber list, increase revenue, and create brand loyalty. Impressions Online Boutique uses a 10% discount pop-up to incentivise new visitors to subscribe and increase conversions! read more

Are you exploring Shopify to sell food products, here's the complete guide. read more

Gift with Purchase (GWP) is a sales promotion technique in which customers are offered a free or discounted product when they meet a store's set condition. LEGO offers a Moving Truck gift with purchases over $180 to incentivize customers to buy read more

Brands can target the growing Gen Z student market to build loyalty and increase revenue. Through discounts, exclusive deals, and repeat purchase incentives, brands can tap into this powerful demographic and grow their business. read more

Content plays an important role in any Shopify store. It provides an opportunity to get to know your brand without selling, and is key to ranking higher on search engines and acquiring more backlinks. Decathlon is a prime example of using content for SEO read more

Nordstrom's Anniversary Sale is their biggest fashion event of the year, offering up to 33k monthly searches. To create anticipation and forecast demand, Nordstrom uses the "coming soon" tactic to invite customers to build their wishlists, driving sales. read more

Product variants are different versions of a product that offer customers more options to meet their needs and preferences. They can increase sales by providing a wider range of choices, improve SEO through unique URLs and optimized images. read more

A glossary term is a word or phrase used in an e-commerce store's products or services that may not be familiar to all customers. Including relevant glossary terms can improve search engine optimization and attract interested visitors. read more

Shopify stores can suffer significant losses when products run out of stock. To prevent this, Peloton implements the Back in Stock Alerts tactic to collect customer emails and notify them when the product is back in stock. read more

Zenyum is a dental care brand in South East Asia providing a range of products from invisible braces to water flossers. They use a 5-min assessment to understand customer needs, improve conversion rate, reduce CAC whilst collecting demographic data. read more

DTC brand Recode has found an innovative way to acquire customers: free make up classes at 5 star hotels with lunch and a 19 USD goodie bag of cosmetics. This bridges the gap between customers' wants & needs, leading to a profitable read more

Kylie Cosmetics uses the "compare at" pricing tactic to improve CRO by visualizing savings for customers, making them more likely to purchase and resulting in improved conversions and lowered customer acquisition costs. read more

Shopify stores like Able Carry suffer from "Orphan Pages" which can hurt SEO. Konigle's 1-click Audit Tool helps identify & fix these pages easily and perpetually. Enter your store's link to the free seller tool to audit & fix any Orphan pages. read more

Businesses run promos on national holidays to attract customers and boost sales. Levi's Singapore is offering $58 off when customers spend over $230 creating positive associations with national pride, resulting in lower CAC and higher conversions. read more